WWPR October 2006 Newsletter

In This Issue:

• Pro Bono Committee Update: October is Domestic Violence Awareness Month
• 2006 Washington PR Woman of the Year Finalists Announced
• WOY Information: Keynote, Tickets Available Online and Sponsor Recognition
• October Professional Development Program: NPR Talk and Tour
• September Professional Development Recap
• Featured Members of the Month
• WWPR Board News
• Jobs and Other Opportunities

OCTOBER IS DOMESTIC VIOLENCE AWARENESS MONTH

WWPR Hosts Gift Card Drive Honoring Pro-Bono Client and the
Women and Families They Empower

Did you know?

• One in four women will experience domestic violence in her lifetime.

• A child’s exposure to domestic violence is the strongest risk factor in continuing violent behavior from one generation to the next.

• Direct domestic violence medical and mental health care costs amount to nearly $1.4 billion annually.

• Each year, domestic violence costs employers $728 million due to lost productivity, including 7.9 million work days.

In honor of the thousands of courageous women who are survivors of domestic violence every year and those hard-working individuals who advocate on their behalf, we invite you to bring a gift card for $15 or more to our October professional development luncheon. (See details BELOW about the NPR tour).

One hundred percent of the proceeds will be donated to WWPR’s pro-bono client, Doorways for Women and Families (formerly The Arlington Community Temporary Shelter). Please donate in the form of gift cards for Safeway, Giant, Target or the Ballston Commons Mall. Non-members may replace their regular professional development fee with a $15 gift card.

Doorways empowers women and families who are abused, homeless or at-risk to live safe, secure and self-sufficient lives. They provide self-sufficiency and prevention services, and educate the larger community about domestic violence and homelessness. For more information about their work, how to volunteer, or how to donate, please go to www.doorwaysVA.org, or contact the Pro-Bono Co-Chairs Lauren Lawson and Sarah Wayne at info@wwpr.org or at 202.360.2406/703.585.4607.

2006 WASHINGTON PR WOMAN OF THE YEAR
FINALISTS ANNOUNCED

The 2006 Washington PR Woman of the Year Finalists are:

Please join us as we honor all three of these amazing women and announce our 2006 Washington PR Woman of the Year! The 17th Annual Washington PR Woman of the Year Awards Luncheon is Wednesday, November 15th from 12:00 to 2:00 p.m. at The Mayflower Hotel, 1127 Connecticut Ave. NW, Washington, DC. The closest metro is Farragut North. The cost is $60 for members, $70 for non- members and $40 for students with a valid ID. If you decide to pay at the door, there will be an additional $5 charge. We look forward to seeing you there. Tickets on sale now!

Maureen Bunyan Keynote Speaker for 2006 PR Woman of the Awards Luncheon

Maureen Bunyan is the keynote speaker at this year's Woman of the Year luncheon to be held Wednesday, November 15 at the historic Mayflower Hotel. Ms. Bunyan is a veteran television news broadcaster and primary anchor for ABC 7. Ms. Bunyan anchors the 6 p.m. and 11 p.m. weeknight newscasts.

Named "Washingtonian of the Year" in 1992, Ms. Bunyan has an extensive record of service to the community. She is a founder and board member of the International Women’s Media Foundation, which serves women in the media in 100 countries. She is also a founder of the National Association of Black Journalists. In addition, she serves on the National Advisory Board of the Casey Journalism Center on Children & Families, the Girl Scout Council of the Nation’s Capital Women’s Advisory Board, the Advisory Committee of Women in Film & Video and is a board member of Women of Washington.

In recognition of her significant contributions to broadcasting for over 30 years, Ms. Bunyan has been inducted into the "Hall of Fame" of the Washington Chapter of the Society of Professional Journalists, "The Silver Circle" of the National Academy of Television Arts and Sciences (NATAS) and the Broadcast Pioneers Club of Washington. She has been awarded seven local Emmys, and the "Ted Yates Award," given by NATAS to Washington, D.C. news broadcasters who are leaders in the profession. She was named "Journalist of the Year" by the National Association of Black Journalists. She received the annual "Immigrant Achievement Award" from the American Immigration Law Foundation in 2002.

Ms. Bunyan attended the University of Wisconsin-Milwaukee, Columbia University School of Journalism and holds a Master's Degree from Harvard University Graduate School of Education. She was born in Aruba and grew up in Southeastern Wisconsin. She is of Guyanese descent.

Please join us as we hear from a distinguished speaker, celebrate deserving women and help a great cause!

For more information about attending or sponsoring this event, please contact Woman of the Year Co- Chairs, Erin Wendel at elwendel@apma.org or
Gwen Haynes at GHaynes@PointsofLight.org.

Tickets Available Online: Visit the events section of the WWPR Web site and view the events calendar to register OR click this link BUY TICKETS!

Donate a WOY Luncheon Raffle Item to help a Great Cause

Deadline: October 31

We would like to invite you to donate a product or service to be raffled off at
The 17th Annual Washington PR Woman of the Year Luncheon. This prestigious event is expected to have more than 200 people in attendance. Your raffle donation allows you to market your company to this audience and, at the same time, benefit our 2006-08 pro bono client, Doorways for Women and Families — a local resource for abused, homeless or at-risk women and their families. A significant portion of the proceeds of the sale of raffle tickets and luncheon tickets will be donated.

Raffle Drawing Donations
During the Woman of the Year luncheon, raffle tickets will be sold and a portion of the proceeds will go to WWPR’s pro bono client, Doorways for Women and Families. Raffle donations must have a minimum value of $50.00. This is a good opportunity for outreach about services or products that you or your clients may have!

Benefits:
1. Donated item on display during event.
2. Name recognition during the raffle drawings.
3. Company name in raffle donor section of the program.
4. Raise awareness for your organization/firm among some of the top public relations professionals in the Washington, D.C. area.
5. Help a great cause!

Suggested items for donations:

• Logo merchandise

• Restaurant gift certificates for Dinner-for-two

• One night hotel stays

• Tickets for sports events

• Concerts, plays

• Gift baskets

• Merchandise or service gift certificates

If you would like to make a raffle donation or would like more information, please contact WWPR WOY Co-Chairs, Erin Wendel, elwendel@apma.org or 301.581.9227, or Gwen Haynes, ghaynes@pointsoflight.org or 202.729.8261.

Special Thanks go to the 2006 PR Woman of the Year Sponsors

WWPR would like to recognize and thank the 2006 Sponsors of our 17th Annual Washington PR Woman of the Year Awards Luncheon. With the support of our sponsors we are able to recognize the dedication and achievements of three extraordinary women in the public relations profession. This year, sponsor dollars reached the highest amount ever in the history of WWPR.

Benefactor Sponsors

The Capital Buzz– Learn the territory, tips and tools you need to navigate and survive working in Washington as a communications professional, from the Boss Ladies, a team of five experienced entrepreneurs who run their own communications-related businesses. Their businesses: Core Association Services, Don't Get Caught, Inkwell Duck, Professional Solutions and News Generation.

 

MultiVu/PR Newswire- MultiVu, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.

 

VMS- For nearly 25 years, VMS has provided corporate executives and marketing, public relations and advertising professionals with unsurpassed news media monitoring, advertising monitoring and analysis solutions and powerful Integrated Media Intelligence solutions.

Patron Sponsors

BurrellesLuce - is the global community’s leading media monitoring organization and provides the highest caliber coverage of news and information.

Buzz Media - is a company committed to the highest standards of professional PR services and the philosophy of having fun while working.

Comunicad is a multicultural marketing communications firm, specializing in public relations, advertising, segment research, and brand promotions.

North American Network is an award-winning professional, independently owned and operated radio broadcasting agency.

Porter Novelli is one of the world’s leading public relations agencies, with offices in all major markets.

PRofessional Solutions, LLC founded in 1994, is the Washington metropolitan area's first and only public relations temporary services agency.

NPR TALK AND TOUR: OCTOBER PROFESSIONAL DEVELOPMENT BROWN BAG LUNCH

Join us for an enlightening brown bag lunch “Talk and Tour” of this internationally acclaimed provider of news, information and entertainment programming whose mission is “to work in partnership with member stations to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.”

It might not be surprising that NPR, incorporated in 1970, is the world's first noncommercial, satellite-delivered radio network --and is the media industry leader in sound gathering and production. But did you know that NPR is an independent, private, nonprofit membership organization, that it is not a radio station itself and does not own any radio stations and yet serves a growing audience of 26 million Americans each week in partnership with more than 800 independently operated, noncommercial public radio stations?

Learn just how they do it --and tour their state of the art facilities, then meet with NPR’s VP, Communications, Andi Sporkin, as she outlines the NPR Communications division. She will explain how they reach the public and other stakeholders through the press, how they determine what to promote (where, when and why) and the impact of 24/7 online news services, bloggers and other new media on established Communications activities.

Please arrive early for security check-in and to ensure inclusion on the tour. Be sure to bring your picture ID (and lunch). We will begin with the tour and follow with our talk.

WHEN

Thursday, October 19, 2006 12:00 PM - 2:00 PM

WHERE

TO REGISTER

Go to http://guest.cvent.com/EVENTS/info/summary.aspx?e=562587db-7c94-423d-8de7-98389092621a to register.

For questions or additional information, please contact Racine Tucker-Hamilton at rthmedia@comcast.net

PERSUASIVE PRESENTATIONS-TECHNIQUES AND TRUTHS FOR SUCCESS: SEPTEMBER PROFESSIONAL DEVELOPMENT RECAP

Our speaker, Susan Tomai of Oratorio began her Persuasive Presentation with a story of having whooping cough while on vacation with her family. She used her story to persuade the audience to get a booster shot against whopping cough. This example proved to be a good illustration of a persuasive presentation.

 

The working seminar began with Tomai asking all participants to think about a presentation they have coming-up and write down key points. Then, she recommended picking out three key points and using anecdotes and quotes to support the main points.

Next, Tomai recommended planning the opening. Good ideas for an opening include: telling a story, using a prop, reviewing a news story or telling a joke (if appropriate). Other Tomai recommendations for a persuasive presentation are:

·         Put a face to your facts and tell a story. - Have good visuals. - Use your body to emphasize points and use your fingers as visual gestures.

·         Use persuasive words in your presentation. The 12 most persuasive words are: discovery, easy, guarantee, health, love, money, new, promise, results, safety, save and you.

 

The conclusion of your presentation should:

 

• Be delivered with a PUNCH.
• Provide closure
• Resonate the main idea
• Give a final take-away
• Review and summarize

FEATURED MEMBERS OF THE MONTH

WWPR would like to thank Ed Barks, Tiffany Goodyear and Joan Coyle for volunteering to help in various duties. Without excellent assistance like theirs, top-notch events like this year’s Woman of the Year luncheon would not be possible.

Author of “Public Speaking: The Three Keys to Great Presentations,” Ed Barks has served as President of Barks Communications since its inception in 1997. He is a trainer, author, and speaker who teaches business, association, government, and non-profit leaders how to work with the media, deliver great presentations, and put forward winning legislative and regulatory testimony. Barks authors the monthly “Speaking Sense” columnist for the Washington Business Journal, and is a frequent contributor to leading industry journals, including Public Relations Tactics.

Tiffany Goodyear, a 2004 graduate from St. Mary's College of Maryland, recently accepted a position as a Government Relations Associate at Sonoran Policy Group, LLC. SPG is a firm that focuses on strategic government relations and public affairs. A philosophy and political science major, Tiffany came to Washington to explore the nation’s capitol while advocating for ideals she cares deeply about. At the close-of-business, she can be found at many local events while working as a Promotion Assistant for On Tap Magazine.

Joan Coyle is Vice President of Public Relations at Washington Partners, LLC a full service government affairs and public relations consulting firm. She has played a crucial role in the growth of WPLLC’s representation of corporations and non-profits in the education area. Coyle is the lead staff for a Boston based education outreach organization, raising its profile in both Massachusetts and Washington, DC. Through her participation, the firm as facilitated publication of a financial aid advice column, public events and programs that encourage disadvantaged youth to explore a college education.

~ WWPR highlights the achievements of an extraordinary member in each newsletter. If you would like to nominate yourself or another WWPR member who has gone above the call of duty – either within the profession or WWPR itself – please send an e-mail to info@wwpr.org with the candidate’s name, a paragraph explaining the member’s accomplishments, and your name and contact information. We will notify you before the next e- newsletter if your candidate is selected. ~

WWPR BOARD NEWS

WWPR would like to welcome Yanira Eason as the new Membership Chair, taking over for Shana Miller as her travel schedule picks up. Yanira brings more than seven years of marketing experience to Metropolitan Group’s Washington, D.C., office. She has extensive experience providing project support in the areas of resource development, strategic communication, branding and media relations. Recent clients include Foundation for Earth Science, Fight for Children, Abraham Lincoln Bicentennial Commission, National Council of La Raza (NCLR), National Association of Hispanic Journalists, National Hispana Leadership Institute, Farmworkers Justice Fund, WTS International and many others. Prior to joining Metropolitan Group, Yanira worked as the marketing and advertising manager at LATINA Style, a national magazine for Latina business owners and professionals. She is a member of Greater D.C. Cares volunteer network and enjoys spending time with her two girls, family and friends.

We thank Shana for her previous good work and welcome Yanira to the Board! Please join us in giving Yanira a warm reception by sending her note to yeason@metgroup.com.

Lisa Kelley McCluskey, WWPR’s Vice President, has taken a new position at The American Road & Transportation Builders Association as their Communications and Project Manager. Her new email address is lisam@artba.org.

JOBS AND OTHER OPPORTUNITIES

NEGOTIATIONPLUS™ FOR WOMEN: The Art of Getting What You Want:

Strategic Research Institute Presents: NEGOTIATIONPLUS™ FOR WOMEN:
The Art of Getting What You Want -This seminar is designed specifically for women. It differs from other negotiating training because women negotiate differently than men and sometimes tend to be less comfortable when negotiating. Even very successful women who are skilled negotiators often find it difficult to negotiate for themselves. Moreover, there are different dynamics when a man negotiates with another man than when a woman negotiates with a man or a woman negotiates with another woman. Often the same behavior that is effective for a man is viewed negatively when a woman engages in it. Women also tend to bring different strengths to the negotiating table and most negotiating programs do not focus on helping women maximize those strengths.

Attendees will have the opportunity to observe, to participate, to ask questions, and to learn from real life examples. This hands on program, designed to teach women to think about negotiating differently and to improve their negotiating skills using the NegotiationPlus™ method, includes exercises and simulations specifically designed to address situations that you face in your business and personal lives.

For more information log on: www.srinstitute.com/co209

When: October 27, 2006 - Washington, DC - Wyndham Washington, DC

For questions regarding program content, contact: Bryant Small at
bsmall@srinstitute.com or 212-967-0095 ext 238. The discount would $95 off the standard registration for WWPR members -making the cost $400. WWPR members who are interested in receiving the discount should call 1-800-599-4950 and use the following code: DWWPR

Job Announcement:
Director of Communications and Marketing

Founded in 1998, Washington Area Women's Foundation (The Women’s Foundation) is the only community-based, public foundation dedicated to expanding the resources and leadership opportunities for women and girls living in the Washington metropolitan area. It is one of more than 100 women’s foundations and funds nationwide. Our mission is to foster a powerful wave of philanthropy to improve the lives of all women and girls in the Washington region through:

• Growing philanthropy;
• Grantmaking to local nonprofit organizations and leadership development; and
• Public awareness programs and research.

Currently we have more than 2,000 individual and institutional donors who help us provide grants and technical assistance to over 90 nonprofits in the Washington region.

Director of Communications and Marketing
The Women's Foundation is in an exciting phase of growth. In 2004 the Foundation completed a branding process as well as launched Stepping Stones, an Initiative that will help address the cycle of poverty among low-income women-headed families by helping them gain financial independence.

Communications is a top priority for the Foundation and is central to successfully achieving our overall program, development and public awareness goals.

The Director of Communications and Marketing will lead all communications, media relations, marketing, public education and community outreach efforts at the Foundation. S/he must be highly strategic and responsive in ensuring that the Foundation’s message and overall communications are reflective of the mission and values of The Women’s Foundation.

This position assists the Foundation in enhancing its brand presence and ensuring a consistent, clear, and professional message. Successful candidates must be able to operate at the senior strategy level as well as implement work. Candidates should be passionate and savvy about philanthropy, women’s issues, social change, marketing and the media.

Responsibilities include:
• Develop, coordinate and execute comprehensive communications and marketing plan that supports the implementation of the organization’s strategic plan.
• Work to leverage marketing, development, program, and community outreach.
• Ensure branding strategy and attributes are integrated throughout all aspects of the Foundation’s work.
• Develop all collateral materials for the Foundation including annual report, newsletters, fact sheets, giving guide, marketing materials for grantmaking programs, briefings, and fundraising.
• Oversee electronic communications and website enhancements working collaboratively with technology consultants and volunteers.
• Lead and implement all communications and media for major events and initiatives such as annual luncheon, Stepping Stones, and annual philanthropy conference.
• Develop and maintain active relationships with media, pro-bono talent, community leaders and colleague foundations.
• Maintain and update website – www.wawf.org
• Work in close partnership with President, Vice President of Program and Operations, select Board Members, and the Communications Committee of the Board on all communications, marketing and outreach efforts.

Top Three Goals for first 12 months of employment:
• Create framework for, coordinate and launch online resource and clearinghouse;
• Finalize and launch an ad campaign, which is in development; and
• Raise awareness among print and broadcast media about The Women’s Foundation.

Qualifications:
• Candidate must be a savvy professional who is excited about positioning The Women’s Foundation for the future, have a passion for communications and understand its vital role in an institution’s growth and impact.
• A Bachelor’s degree in communications, journalism or a related field and a minimum of 6-8 years work experience in media relations, public relations, marketing or related field.
• Exceptional writing, editing, and organizational skills.
• Proven track record in raising visibility and profile of an institution and/or issue and ability to identify and effectively influence target audience.
• Proven people and process management experience in a fast-paced, team-oriented, entrepreneurial environment.
• Ability to meet aggressive deadlines and work under pressure.
• Knowledge and experience in marketing, media relations and community outreach, particularly in the Washington, DC area.
• Effective in working with and coordinating diverse leaders and audiences ranging from business, philanthropy, media and community organizations.
• Proven ability to work with wide array of cultural communities required. Spanish proficiency a plus.
• Proven track record of professional accomplishment, communication and marketing impact and resource mobilization.
• Proficiency in office and website design software.
• Requires occasional evening work.

Compensation:
A competitive compensation package will be offered, including fully paid individual health insurance, three weeks’ vacation and 403-B contribution. Please e-mail cover letter and resume to:
(Ms) Lee Crane Wood
leecranewood@hotmail.com

From David Kinar via Pat Lovenhart:

Giant Campus Inc. is a provider of technology training, consulting and staffing services to the youth and education markets; the U.S. Armed Forces, their families and DOD Civilians; the federal government and private sector corporation Giant Campus is seeking submissions for an RFP in Public Relations and we’re under a bit of a tight timeline. We want to get the best agency suited to our unique needs and I am convinced that I can find that agency within WWPR. Please forward this to anyone you think would be qualified or interested – or please feel free to submit a qualified response yourself.

If you would like a copy of the RFP, please e-mail David Kinar at davidk@giantcampus.com.

Save the Date!

The Holiday party with IABC, FCN and MING is Thursday, December 14 at the Ritz Carlton in Pentagon City.

If you would like to volunteer for the Marketing/Communications committee, or to write feature articles for the e-newsletter, please contact Debbie and Carla at info@wwpr.org