Newsletter Archive
Welcome,
June 2005 WWPR E-Newsletter
WWPR Celebrates 25 Years!
Dear WWPR Supporter,
WWPR is bursting with energy in its 25th year
of serving communications professionals in the Washington Metropolitan
area with a new branding campaign and some BIG membership and programming
goals.
As we celebrate our 25th anniversary, you will
see our colors, green and white, and new logo in e-mails and on
new stationary, envelopes and business cards that are sure to circulate
around the city soon!
Although we are entering the slower summer months,
WWPR will still be in full gear. Our largest professional development
program each summer is the Media Roundtable, formerly known as Flack
Attack, and it's set for this Wednesday! We are also planning our
annual Washington Woman of the Year luncheon. We have confirmed
Eleanor Clift, a regular contributor to Newsweek magazine, professional
speaker, and author, as this year's WOY headline speaker. Look for
more details on our Web site (www.wwpr.org)
and in the July e-newsletter.
Have a fun and safe summer!
Stephanie L. Block
Communications and Marketing Director
In this Issue:
13th Annual WWPR Media Roundtable
PANELISTS ANNOUNCED!
WHAT: This year's Annual
WWPR Media Roundtable will be a lively, informative panel discussion
featuring members of the media who will share dos and don'ts for
pitching the press, lessons learned throughout their careers, insight
on media trends and their views on the future of journalism.
This will be an interactive program where your
questions and comments are highly encouraged. Please take a moment
to jot down a few key issues/topics that you would like to have
addressed. We encourage you to send us your top three questions
when you RSVP so that we can incorporate them into the discussion,
or bring your questions to the event and join in on the conversation.
Panelists Include:
- Sally Squires, columnist - Lean Plate
Club
Washington Post
- Robin Wood, associate producer
The Early Show - CBS
- Garrett Graff, writer Fishbowl, DC
(blog covering journalism and the media industry in DC)
- Beth Hunt, editor
Washington Business Journal
- Beverly Kirk, newscaster
PBS/NPR Newsbriefs
WHEN: Wednesday, June 15 from
12-2:00 p.m.
WHERE: The Arts Club of
Washington located at 2017 I "Eye" Street, NW. Closest
Metro: Farragut West on the Orange/Blue lines.
COST: $40 for members; $50 for
non- members
(catered lunch included).
RSVP: Please RSVP to Jennifer
Bolick by June 13 at
Jennifer@RichfieldProductions.com.
Please NOTE: A MasterCard or
VISA number is required when making your reservation. WWPR does
not accept American Express. If you are unable to attend the luncheon,
send a colleague in your place as your credit card will be charged.
Woman of the Year
Time and Place Announced
WOY- Save the Date
We are pleased to announce that this year's Washington
Woman of the Year (WOY) luncheon will be held Wednesday, November
16, 2005 from 12-2:00 p.m. at the Mayflower Hotel. Metro stop: Farragut
North.
For more information about WOY nominations, sponsorship
and or raffle donations, please contact event co-chairs,
Gwen Haynes at gwen_haynes2@yahoo.com
or
Lisa Kelley at lisak@career.org.
May
Professional Development Luncheon Hosted by Ogilvy Public Relations
Worldwide
WWPR hosted its May Professional Development Brown-Bag
Lunch at Ogilvy Public Relations Worldwide to learn about their
firm's social marketing initiative, The Heart Truth Campaign,
better known as the Little Red Dress Campaign.
Sarah Temple, senior vice president of the Social
Marketing Practice, and Jennifer Wayman, senior vice president/group
director of the Health & Medical Practice, led the discussion.
The Heart Truth Campaign was created
and launched in September 2002 at the National Museum of Women in
the Arts. The campaign was based around a study in 2000 that indicated
that only 34 percent of women knew heart disease ranks as the disease
that kills the most women.
The objective of The Heart Truth Campaign
was to reach out to women ages 18-39 to raise awareness that more
women die each year from heart disease when compared to all other
illnesses. In fact, one in three women die of heart disease each
year.
Ogilvy designed a national social marketing campaign
that included partnering with non-profits and associations (American
Heart Association, WomenHeart, YWCA, etc.), working with media (Woman's
Day, Essence, etc.), and partnering with corporations including
Radio Shack, Albertson's, General Mills, Swarovksi and Johnson &
Johnson. In addition, they created a speaker's kit including a 10-minute
video and a 100-page Health Heart Handbook for Women.
The creative centerpiece of the campaign was
The Red Dress, which served as a national symbol to inform women
that heart disease is not just a man's issue and that heart disease
"doesn't care what you wear."
In February 2003, women and heart disease was
the chosen cause for Fashion Week in New York, and a collection
of red dresses was unveiled from 19 leading designers including
Vera Wang and Oscar de la Renta.
Ogilvy will continue to be The Heart Truth
Campaign public relations representative for the next three
years.
~Lauren Lawson
Pro-Bono Committee
WANTED: Media Trainer
The WWPR Pro-Bono Committee is currently looking for a
media trainer to assist Michele Cole, Director of Safe Shores (D.C.
Children's Advocacy Center) and her staff with delivering key message
points and preparing for radio and television. Any pro bono assistance
would be much appreciated. Please contact Lauren Lawson at 202.360.2406
or LawsonLaurenL@yahoo.com.
Professional Development Committee
WANTED: Co-Chair
Do you like planning events? Are you interested in promoting PR
professional development seminars/lunches? Then WWPR is looking
for you! There is an opening on the WWPR Professional Development
Committee for a co-chair. If you're interested, please email tourangnaz@cox.net,
and attach a copy of your most recent resume.
Career Corner - Positions
Available
PR Coordinator
Global Law Firm, Washington, D.C.
Profiles is the region's primary recruitment
resource for highly qualified industry professionals. Specializing
in the interrelated disciplines of marketing, advertising, creative,
and sales, Profiles serves regional and national corporations, fast
track companies, design studios, advertising agencies, and sales
organizations.
Overview:
1) Helping design and implement public relations
initiatives to build the firm's name recognition in DC (and the
East Coast, more generally, as part of the East Coast PR team)
2) Providing ongoing support to PR team and
DC Office Business Development Manager on press outreach
3) Setting up and running the press office
infrastructure and program
4) Developing a good understanding of the marketplace
and issues, and media contacts
Press Office
Work closely with the global PR team, under the
supervision on the Global PR Director:
1) Assisting in the design and effective implementation
of PR programs specifically within the market and nationally
2) Supervising firm contact with external media
and directing media inquiries to appropriate attorneys / managing
the reactive press office function
3) Drafting and distributing press releases
/ deal announcements / media advisories and keeping track of results
and media outreach
4) Drafting and editing newsletters, as appropriate
5) Maintaining editorial calendars and identifying
press outreach opportunities / pitching for features
6) Placing attorney-written articles, including
editing where necessary
7) Coordinating survey and directory submissions
/ entries
8) Tracking and clipping press coverage for
evaluation, including reviewing and evaluating local market press
coverage
9) Conducting industry research and market
intelligence, as appropriate
10) Maintaining media databases
11) Proactively seeking media opportunities
for profiling firm and attorneys
12) Working with the attorneys to prepare and
prep them for media interviews
13) Administrative maintenance of the press
office infrastructure (from media lists to clippings services
to PR activity tracking etc)
Note: All media outreach and media materials
must be signed off by a member of the Global PR team.
Event Exploitation
1) Working closely with global PR team and local
BD Managers to exploit domestic and international events program
2) Helping in the press outreach planning and
exploitation to support domestic market events and seminars
Professional Background
Individual should have track record of strong
organizational skills, writing capability, attention to detail,
interpersonal skills. Strong oral and written communications skills
a must.
Must be able to work well in teams as well as
being a self-starter (demonstrating ability to advance a project
from inception to completion, identify priorities, organize multiple
projects and meet deadlines).
Either agency (with legal services background)
or law firm in-house, of at least four years experience, in a PR
environment. Excellent media relations skills and media contacts
in the DC market, and more broadly on the East Coast, a critical
requirement.
Salary range is $50 to 70K annually, depending
on experience. Interested candidates should email a resume and cover
letter ASAP to: Jennifer Marshall at Profiles at
Jennifer@careerprofiles.com.
~~~~~~~~~~~~~~~~~~~~~
Communications Program Manager
Washington Metropolitian Area Transit Authority
The Washington Metropolitan Area Transit Authority
(WMATA) is seeking an experienced Communications Program Manager
to oversee the development and implementation of communication plans
for projects with a strong customer focus and high visibility. Must
have strong writing skills and be able to work effectively in a
fast-paced environment with multiple priorities. Bachelor's degree
in English, journalism, communications, or related field and a track
record of success in project management, with the ability to deliver
projects within schedule and budget. Commitment to customer service
required.
Qualifications
Graduate of a accredited college or university
with a Bachelor's degree in English, journalism, communications,
or related field.
For more information, please visit our website
at
www.MetroOpensDoors.com
~~~~~~~~~~~~~~~~~~~~~
Managing Editor
Society of Interventional Radiology (SIR)
Managing editor sought by the Society of Interventional
Radiology (SIR), a medical association representing doctors who
specialize in minimally invasive procedures performed using imaging
to guide them. Primary responsibilities are editorial, accounting
for 75 percent of time. Serves as the managing editor of our bimonthly,
20-page physician member newsletter, which focuses on physician
practice and clinical issues. The managing editor responsibilities
include copy editing, reviewing for strategic messages, coordinating
editorial committee, layout and design, production schedules and
printing. The managing editor often reshapes the content, but most
articles are submitted by staff and physicians. Candidate is also
responsible for a two-page monthly e-news bulletin. In addition,
this person serves as back-up for media calls and assists with press
during annual meeting (20 percent of time).
Position requires B.S. in Journalism, English,
Communications or related field, 3 years newsletter experience,
and ability to work with medical professionals and senior staff.
Reports to Communications Director. SIR offers a competitive salary,
an excellent benefits package, and an entrepreneurial work environment.
Submit resume and cover letter, preferably by
e-mail to: comm@SIRweb.org.
Also may fax or mail to: Communications Department Job Search, SIR,
10201 Lee Highway, Suite 500, Fairfax, VA 22030; fax (703) 691-1855.
No phone calls please. EOE.
~~~~~~~~~~~~~~~~~~~~~
Account Supervisor
Communications Marketing Group (CMG)
Communications Marketing Group (CMG), the PR/Marketing
division of the Association Management Group (AMG), the only D.C.
based association group and one of the largest in the country, is
looking for an Account Supervisor to manage their Hispanic client,
the Association of Hispanic Advertising Agencies (AHAA).
The Account Supervisor will provide team and account
management, and participate in new business initiatives, while developing
leadership skills and additional managerial responsibilities in
order to prepare for future role within the agency.
The Account Supervisor should possess written
and verbal communications skills as well as strategic thinking,
identity development, creativity, multi-tasking and prioritizing,
and an understanding of media relations and public relations and
marketing. This person should also be a team player, have an understanding
of PR fees expenses, mark up, and agency billing, and possess knowledge
of Microsoft Office including Excel, PowerPoint as well as media
databases including Bacon's, MediaMap, Factiva, and Lexis Nexis.
The Account Supervisor should also have the following
skills:
1) Familiarity with the Spanish language - The
qualified candidate does not need to be bilingual but should have
an understanding of the Spanish language, both written and verbal.
2) Business Media - This individual should have
established relationships with business and financial media as
well as the knowledge of the advertising world.
3) Market Research - The candidate should demonstrate
an understanding of the types of research and an ability to make
recommendations for research, draft simple surveys, utilize appropriate
vendors, assess client needs and implement as appropriate.
4) Client Service - This person should have
a proven track record in successful client-focused account management
that meets and exceeds client expectations.
5) The Principal duties of the Account Supervisor
include:
- Management and oversight of day-to-day contact
with AHAA client
- Management of account team ensuring effective
and efficient implementation of AHAA's activities
- Working with General Manager to determine
AHAA's strategies
- Assisting with the development of creative,
comprehensive and strategic communications plans based on AHAA's
strategic plans
- Defining audiences and developing clear
and focused objectives and tactics against targets
- Preparing AHAA's budgets and estimates for
review and approval by General Manager
- Creating and delivering presentations to
and for AHAA
- Writing press releases and coordinating
AHAA's daily e-newsletter
- Conducting media training seminars and workshops
- Developing key messages and overseeing consistent
use and implementation
- Initiating and leading brainstorming sessions
- Managing communication between account team,
senior management, designers, vendors, etc.
- Managing the timely review of client billing
and issue invoices with appropriate reports to substantiate
time and expenses
- Serving as mentor to interns, account coordinators,
and account executives providing them with constructive feedback
and help developing the skills necessary for professional growth
- Leading elements of agency new business
efforts including growing existing business and establishing
new relationships within existing clients
- Ensuring team understanding of AHAA's business,
their needs, challenges and opportunities
- Supporting association colleagues and providing
counsel and help as appropriate
To apply, please send a cover letter, resume,
and two writing samples to Elinor Kinnier, General Manager of Communications
Marketing Group, at ekinnier@cmgresults.com
~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~
:: stephanieblock1@hotmail.com
:: http://www.wwpr.org
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