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Newsletter Archive

Welcome,

May 2006

In this Issue:


Dear WWPR Supporter:

On April 26th, WWPR members and guests were treated to an informal talk by Betty Hudson, Senior Vice President of Communications for the National Geographic Society. Hudson brings a wealth of experience to her position, having served for 25 years in television and in various leadership roles for organizations such as NBC, the Readers Digest Association, Spencer Stuart, and iVillage Inc.

With wit and humor, Hudson led us through the history of the Society from its founding in 1888, its early stages as a leader in cartography, its successes in scientific discovery, publishing, television, and multimedia, to its current standing as the "largest nonprofit scientific and educational institution in the world."

Despite the Society's success, Hudson faces numerous communications challenges to ensure quality control, stay on message, and manage timing across departments, particularly for major events such as the discovery of "The Lost Gospel of Judas". She is focused on building a younger constituency without disenfranchising the Society's mostly senior base, and works to ensure that new initiatives do not violate public expectations of the brand.

Under her leadership, National Geographic Kids is now the fastest growing magazine in the U.S. The cable
channel launched in 2001 was the second most successful cable launch in history. IMAX films are ever popular, and new online initiatives with the World Music site and Map Machine (this Fall) show great promise.

While the Society's mission has always been "to increase and diffuse geographic knowledge," Hudson added that it is to engage and "inspire people to care about the planet." Asked what the future holds for National Geographic's magazines given the increasing popularity of electronic media, Hudson assured that there will always be a market for the content, regardless of the format.


PRO BONO COMMITTEE NEWS: Doorways for Women and Families

WWPR’s pro bono client, Doorways for Women and Families, has won the 2006 James B. Hunter Community Hero Award for its Family Emergency Shelter volunteers! The emergency shelter, open 24 hours a day, seven days a week, provides individually-tailored support services that prepare clients to lead secure, self-sufficient lives.

Volunteers at the Family Emergency Shelter provide direct services and shelter coverage to women and families impacted by homelessness. Among the services provided are overseeing all shelter needs and providing a safe environment for all families; providing care and guidance for children whose parents are attending shelter functions or services; overseeing all grocery and dietary needs of clients and providing as needed financial education, including debt management and budgeting support.

Doorways is having a groundbreaking ceremony to begin work on its new Family Emergency Shelter on Tuesday, May 16th. The media event will include speeches from Linda Dunphy, Executive Director of Doorways, as well as representatives from HomeAid and Freddie Mac, who are partnering with Doorways to make the new shelter possible. Demolition on the current shelter will begin, followed by the building of the new shelter.

If you have any questions about Doorways, or are interested in working on the pro bono committee, please contact Lauren Lawson (lawsonlaurenl@yahoo.com) or Sarah Wayne
(se_wayne@yahoo.com).


MAY PROFESSIONAL DEVELOPMENT EVENT

WHO: Scott Sobel, Vice President at Levick
Strategic Communications

WHAT: "Crisis Communications from Rosie
O'Donnell to the Catholic Church"

WHEN: Wednesday, May 17, 2006 from
Noon - 2:00 PM

WHERE: Herman Miller National Design
Center, 600 14th Street, NW, Suite 700, Washington,
DC 20005

METRO: Metro Center

COST: FREE to members; $15 for non-
members

RSVP: Please respond by Monday, May 15
to Racine Tucker-Hamilton at
rthmedia@comcast.net.

Please bring a photo ID with you. Limited
Seating!!


FEATURED MEMBER OF THE MONTH

Pro Bono’s featured committee member is Tacy Telego. Tacy has served on the WWPR pro bono committee as well as taken an active role in Doorways’ special events committee, which planned Doorways’ benefit auction. Tacy is a founding member of WWPR and made the decision to choose our first pro bono client, the DC Rape Crisis Center.

~WWPR is implementing a new section of the e- newsletter, highlighting the achievements of our extraordinary members. If you would like to nominate yourself or another WWPR member who has gone above the call of duty – either within the profession or WWPR itself, please send an e-mail to info@wwpr.org with the candidate’s name, a paragraph explaining the member’s
accomplishments, and your name and contact information. We will notify you before the next e- newsletter if your candidate is selected.~


WWPR POST It!

THIS MONTH:

WWPR's pro-bono committee, representing Doorways
for Women and Families, formally Tacts - The Arlington Community Temporary Shelter, is looking for volunteers to assist them with their media and fundaising needs. Volunteers can become involved in any one of the following tasks: special events, press release and speech writing, pitching, booking speaking events for the Executive Director, or fundraising. There is no required committment for volunteers. Doorways is the recepient of the James B. Hunter Community Hero Award and Human Rights Award. Their image is greatly increasing in the DC
metro area so any help is greatly apprecicated! If interested in serving on the Pro-Bono Committee, please contact Lauren Lawson at lawsonlaurenl@yahoo.com or Sarah Wayne at se_wayne@yahoo.com

Has your WWPR membership expired?

We invite you to once again join our growing membership of PR professionals from agencies, associations and freelance. This year we launched an exciting benefit, Rolling Renewal. Now, when you renew your WWPR membership it will expire exactly one year from the day you pay your dues.

To learn more about WWPR member benefits, upcoming events, newsletters and other great features, visit www.wwpr.com. To renew your membership online, go to
http://www.wwpr.org/mem-join.php.


CAREER CORNER

Opportunities with Bethesda-based Radio Public
Relations Firm:

PR/Marketing Assistant

Bethesda-based Radio PR Company seeks "PR/Marketing Assistant" who will work closely with Communications Director. North American Network, an industry leader specializing in radio media relations, is creating this new position immediately. Most tasks are administrative – phone coverage, coordinating direct mail and e-mail marketing outreach, and maintaining client database – but the overall mission is to help make sure the whole company is covered top to bottom in every aspect of marketing and communications. A successful candidate will have a positive attitude, be dependable and have all admin basics down pat: phone, copier, fax, and computer, including complete MS Office Suite, email and Internet. Experience with ACT database management and Dreamweaver web software big plusses! Ideal applicant is an outgoing, creative team player. This full-time position is open to a recent grad or veteran, and offers incentives and rewards that will appeal to both. Please send cover letter, resume and references attention “PR/Marketing Assistant” to: info@nanradio.com.

Radio PR Internship

Energetic student needed for summer semester, to publicize radio projects for Bethesda-based Radio Public Relations firm. This is a great opportunity for a student to learn the ropes in the Radio Public Relations industry. Duties include: pitching news stories to radio stations via telephone; survey calls to radio stations to collect usage data; writing press releases; database management; and assisting with office wide administrative responsibilities. Qualifications sought: great communication skills; proper phone etiquette; must be a team player; and radio/PR experience and Spanish language skills, a plus. The hours of work are flexible and the intern will receive monetary compensation and credit. Please send cover letter, resume, and references attention “Radio PR internship” to: info@nanradio.com.

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