Newsletter Archive
Welcome,
May 2006
In this Issue:
Dear WWPR Supporter:
On April 26th, WWPR members and guests were treated
to an informal talk by Betty Hudson, Senior Vice President of Communications
for the National Geographic Society. Hudson brings a wealth of experience
to her position, having served for 25 years in television and in
various leadership roles for organizations such as NBC, the Readers
Digest Association, Spencer Stuart, and iVillage Inc.
With wit and humor, Hudson led us through the
history of the Society from its founding in 1888, its early stages
as a leader in cartography, its successes in scientific discovery,
publishing, television, and multimedia, to its current standing
as the "largest nonprofit scientific and educational institution
in the world."
Despite the Society's success, Hudson faces numerous
communications challenges to ensure quality control, stay on message,
and manage timing across departments, particularly for major events
such as the discovery of "The Lost Gospel of Judas". She
is focused on building a younger constituency without disenfranchising
the Society's mostly senior base, and works to ensure that new initiatives
do not violate public expectations of the brand.
Under her leadership, National Geographic Kids
is now the fastest growing magazine in the U.S. The cable
channel launched in 2001 was the second most successful cable launch
in history. IMAX films are ever popular, and new online initiatives
with the World Music site and Map Machine (this Fall) show great
promise.
While the Society's mission has always been "to
increase and diffuse geographic knowledge," Hudson added that
it is to engage and "inspire people to care about the planet."
Asked what the future holds for National Geographic's magazines
given the increasing popularity of electronic media, Hudson assured
that there will always be a market for the content, regardless of
the format.
PRO BONO COMMITTEE NEWS: Doorways for Women and
Families
WWPR’s pro bono client, Doorways for Women
and Families, has won the 2006 James B. Hunter Community Hero Award
for its Family Emergency Shelter volunteers! The emergency shelter,
open 24 hours a day, seven days a week, provides individually-tailored
support services that prepare clients to lead secure, self-sufficient
lives.
Volunteers at the Family Emergency Shelter provide
direct services and shelter coverage to women and families impacted
by homelessness. Among the services provided are overseeing all
shelter needs and providing a safe environment for all families;
providing care and guidance for children whose parents are attending
shelter functions or services; overseeing all grocery and dietary
needs of clients and providing as needed financial education, including
debt management and budgeting support.
Doorways is having a groundbreaking ceremony to
begin work on its new Family Emergency Shelter on Tuesday, May 16th.
The media event will include speeches from Linda Dunphy, Executive
Director of Doorways, as well as representatives from HomeAid and
Freddie Mac, who are partnering with Doorways to make the new shelter
possible. Demolition on the current shelter will begin, followed
by the building of the new shelter.
If you have any questions about Doorways, or are
interested in working on the pro bono committee, please contact
Lauren Lawson (lawsonlaurenl@yahoo.com)
or Sarah Wayne
(se_wayne@yahoo.com).
MAY PROFESSIONAL DEVELOPMENT EVENT
WHO: Scott Sobel, Vice President
at Levick
Strategic Communications
WHAT: "Crisis Communications
from Rosie
O'Donnell to the Catholic Church"
WHEN: Wednesday, May 17, 2006
from
Noon - 2:00 PM
WHERE: Herman Miller National
Design
Center, 600 14th Street, NW, Suite 700, Washington,
DC 20005
METRO: Metro Center
COST: FREE to members; $15 for
non-
members
RSVP: Please respond by Monday, May 15
to Racine Tucker-Hamilton at
rthmedia@comcast.net.
Please bring a photo ID with you. Limited
Seating!!
FEATURED MEMBER OF THE
MONTH
Pro Bono’s featured committee member is
Tacy Telego. Tacy has served on the WWPR pro bono committee as well
as taken an active role in Doorways’ special events committee,
which planned Doorways’ benefit auction. Tacy is a founding
member of WWPR and made the decision to choose our first pro bono
client, the DC Rape Crisis Center.
~WWPR is implementing a new section
of the e- newsletter, highlighting the achievements of our extraordinary
members. If you would like to nominate yourself or another WWPR
member who has gone above the call of duty – either within
the profession or WWPR itself, please send an e-mail to info@wwpr.org
with the candidate’s name, a paragraph explaining the member’s
accomplishments, and your name and contact information. We will
notify you before the next e- newsletter if your candidate is selected.~
WWPR POST It!
THIS MONTH:
WWPR's pro-bono committee, representing Doorways
for Women and Families, formally Tacts - The Arlington Community
Temporary Shelter, is looking for volunteers to assist them with
their media and fundaising needs. Volunteers can become involved
in any one of the following tasks: special events, press release
and speech writing, pitching, booking speaking events for the Executive
Director, or fundraising. There is no required committment for volunteers.
Doorways is the recepient of the James B. Hunter Community Hero
Award and Human Rights Award. Their image is greatly increasing
in the DC
metro area so any help is greatly apprecicated! If interested in
serving on the Pro-Bono Committee, please contact Lauren Lawson
at lawsonlaurenl@yahoo.com
or Sarah Wayne at se_wayne@yahoo.com
Has your WWPR membership expired?
We invite you to once again join our growing membership
of PR professionals from agencies, associations and freelance. This
year we launched an exciting benefit, Rolling Renewal. Now, when
you renew your WWPR membership it will expire exactly one year from
the day you pay your dues.
To learn more about WWPR member benefits, upcoming
events, newsletters and other great features, visit www.wwpr.com.
To renew your membership online, go to
http://www.wwpr.org/mem-join.php.
CAREER CORNER
Opportunities with Bethesda-based Radio Public
Relations Firm:
PR/Marketing Assistant
Bethesda-based Radio PR Company seeks "PR/Marketing
Assistant" who will work closely with Communications Director.
North American Network, an industry leader specializing in radio
media relations, is creating this new position immediately. Most
tasks are administrative – phone coverage, coordinating direct
mail and e-mail marketing outreach, and maintaining client database
– but the overall mission is to help make sure the whole company
is covered top to bottom in every aspect of marketing and communications.
A successful candidate will have a positive attitude, be dependable
and have all admin basics down pat: phone, copier, fax, and computer,
including complete MS Office Suite, email and Internet. Experience
with ACT database management and Dreamweaver web software big plusses!
Ideal applicant is an outgoing, creative team player. This full-time
position is open to a recent grad or veteran, and offers incentives
and rewards that will appeal to both. Please send cover letter,
resume and references attention “PR/Marketing Assistant”
to: info@nanradio.com.
Radio PR Internship
Energetic student needed
for summer semester, to publicize radio projects for Bethesda-based
Radio Public Relations firm. This is a great opportunity for a student
to learn the ropes in the Radio Public Relations industry. Duties
include: pitching news stories to radio stations via telephone;
survey calls to radio stations to collect usage data; writing press
releases; database management; and assisting with office wide administrative
responsibilities. Qualifications sought: great communication skills;
proper phone etiquette; must be a team player; and radio/PR experience
and Spanish language skills, a plus. The hours of work are flexible
and the intern will receive monetary compensation and credit. Please
send cover letter, resume, and references attention “Radio
PR internship” to: info@nanradio.com.
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