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Newsletter Archive

April 2005 WWPR E-Newsletter

April Showers Bring Networking Hours

In this month's WWPR Newsletter:

• Spring Event Calendar
• Pro Bono Committee
• Membership Corner
• WWPR Board Position Open

Spring Events Calendar

April Professional Development Brown Bag Lunch

WHEN: Wednesday, April 20 from 12:00-2:00
(plan to arrive no later than noon -see special instructions)

WHAT: "Where America's Heritage Begins": The Grand Opening of the National Museum of the American Indian on the National Mall.

At no time in history have so many Native people gathered together in Washington, D.C. Opening day on September 21, 2004 alone brought 80,000 people to the National Mall. 25,000 Native Americans representing more than 500 communities participated in the Native Nation's Procession and the six-day First American's Festival attracted an additional 600,000 visitors. By all measures the Grand Opening of the Smithsonian National Museum of the American Indian will forever exemplify an exceptional historical milestone and one of the most uniting and powerful moments of cultural reconciliation between Native and non-Native peoples. It was also one of the most globally publicized openings of a cultural institution in recent years. Come to exchange a dialogue with Maggie Bertin, Thomas Sweeney, Linda St.Thomas and the Public Affairs staff on the planning and implementation of a worldwide public relations, marketing, and press media campaign.

WHO: Maggie Bertin, Deputy Director, External Affairs, NMAI with Thomas Sweeney, Director, External Affairs, NMAI and Linda St. Thomas, Associate Director, Office of Public Affairs, Smithsonian Institution.

WHERE: (see special instructions below) National Museum of the American Indian, (on the National Mall between the Smithsonian's National Air and Space Museum and the US Capitol Building).

SPECIAL INSTRUCTIONS: Arrive at the Staff Entrance of the Museum, located between 4th and 5th Streets on Independence Avenue, SW. Proceed to the café and meet at the exit to the cafe at 12:20. We will then take our lunches to a meeting room on the 4th floor. Feel free to bring your own lunch or purchase some of the delicious Native inspired food. The lines in the cafeteria can be 20 minutes, so please allow enough time. Proceed to the Cafe to purchase your lunch or, if you have your lunch, go directly to the fourth floor, to Room 4025 for the meeting.

METRO: L'Enfant Plaza Station (all lines except Red); exit Maryland Avenue / Smithsonian Museums.

RSVP: No Later than Monday, April 18 to Jennifer Bolick, Jennifer@RichfieldProductions.com

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May Professional Development Brown Bag Lunch

When: Wednesday, May 18 from 12:00-2:00

What: Marketing to Women: Lessons Learned from The Heart Truth Campaign

Who: Jennifer Wayman, Senior Vice President/Group Director, Ogilvy Public Relations Worldwide and Sarah Temple, Senior Vice President, Ogilvy Public Relations Worldwide.

How do you get women of all ages and backgrounds to take notice of a health issue that they think only affects men? Jennifer Wayman and Sarah Temple, social marketing experts, will share with us some of the strategies and tactics used by Ogilvy Public Relations Worldwide in their award-winning work for The Heart Truth, a national awareness campaign for women about heart disease. They'll highlight unique partnerships and programs, and discuss how thorough audience research infused with some creative juice yielded that famous "Red Dress" -- the national symbol for women and heart disease awareness.

Don't miss this opportunity to hear first-hand about the groundbreaking social marketing campaign that won all major industry awards and has contributed to an increase of 23 percentage points in women's awareness of their #1 killer, heart disease.

Where: Ogilvy Public Relations Worldwide, 1901 L Street, Suite 300 (3rd floor)

METRO: Farragut North or Farragut West

RSVP: No Later than Monday, May16 to Jennifer Bolick, Jennifer@RichfieldProductions.com

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Pro Bono Committee

The Pro-Bono Committee is looking for volunteers to help with our selection process for our Pro-Bono client for 2006.

If you are interested in reviewing applications and participating in site visits during the months of May and June, please contact Lauren Lawson at LawsonLaurenL@yahoo.com or 202.360.2406. Thanks!

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Membership

Please Renew Your WWPR Membership for 2005!

If you would like to join WWPR or if you have not renewed your membership, please take some time this week to join us! Membership dues are $85.00 per calendar year.

HOW TO JOIN WWPR: Go to http://www.wwpr.org/info.shtml and complete an application, print it out and mail it in, along with your $85.00 dues to: WWPR, P.O. Box 65297, Washington, DC 20035-5297. Please make checks payable to WWPR. Once your application has been reviewed, you'll be notified to confirm your membership. Please allow 2-3 weeks for processing.

HOW TO RENEW: Simply mail in your dues of $85.00 to: WWPR, P.O. Box 65297, Washington, DC 20035-5297. Please make checks payable to WWPR.

We will email you a membership receipt for your records or to seek reimbursement from an employer. If you have any questions, please contact Membership Director.

WWPR members: we're looking to you to submit yourselves to be featured on our website's Membership Page for WWPR Member Profiles. We will be updating this page monthly, and look to you to populate the page with interesting background information on yourselves! Please send all your Member Profile submissions to the Membership Director.

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WWPR Is Looking for a Communications Chair

We currently have an opening on our Board of Directors for a communications/marketing chair. If you're interested in learning more about this position, please contact Tourang Nazari at tourangnaz@cox.net.

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