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* Members Only Copyright 2005 WWPR Website design by Metro
Graphics Photos by WWPR Members |
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Newsletter ArchiveWelcome,March 2006In this Issue: Dear WWPR Supporter: Doorways for Women and Families (Doorways), WWPR’s pro-bono client for 2006-08, is a resource for abused, homeless or at-risk women and their families. It provides self-sufficiency and prevention services, and educates the larger community about domestic violence and homelessness. WWPR’s pro-bono committee will be working over the next two years to support Doorway’s PR needs. Our first project with Doorways it promoting its Annual Spring Benefit Auction. The Auction will be held on March 12, 2006 from 2:00-4:30pm at the Ritz- Carlton, Pentagon City. We have sent out a news release announcing the auction and contacted local community calendars. WWPR has relationships with vendors that provide pro-bono services to distribute news releases and monitor for clips. Doorways is seeking assistance in the coming months to help with community outreach to recruit for its volunteer program. Doorways is also making plans for Domestic Violence Awareness Month, held each October. If you are interested in helping Doorways with either of these projects, or if you have questions about the pro-bono committee, please contact Lauren Lawson (LawsonLaurenL@yahoo.com) or Sarah Wayne (se_wayne@yahoo.com). March Professional Development Brown Bag Lunch - Profiles in Leadership: A Tale of Two Cities"WHEN: Wednesday, March 29 from 12:00- 2:00 WHAT: Profiles in Leadership: "A Tale of Two Cities" WHO: Carolyn Tieger, Partner and Director of Public Affairs Division, Porter Novelli -- and WWPR Woman of the Year winner in 2005 You won’t want to miss this opportunity to listen, participate and learn! Join us as our reigning Washington PR Woman of the Year shares her thoughts on a career developed in some of the most challenging communications environments – on Capitol Hill, in the Department of Commerce, at the White House and in more than 20 years with leading public relations agencies. Her work has spanned such issues as the establishment of permanent trade relations with China to, more recently, serving as lead communications counsel for the Asbestos Alliance and the American Beverage Association – to the drive to support the passage of class-action lawsuit reform, signed by George W. Bush in February of this year. A true leader, team player and mentor, Carolyn Tieger stated when accepting her PR Woman of the Year award last November that one of the most valued aspects of her career has been the ability to share her experiences and to encourage and mentor others. Her spirit is perhaps best summed up by her colleagues who have this to say:
WHERE: Porter Novelli, located at 1909 K Street, NW 4th Floor, Washington, DC 20006 1201 F Street, NW, Suite 200 METRO: Farragut North (red line – exit at Connecticut, walk west on K St. to just past 19th St.); Farragut West (orange/blue lines – walk north on 18th, west on K St. to just past 19th St.) COST: FREE to members; $15 for non- members RSVP: Please respond no later than March 27, WWPR Professional Development ReviewThe February Professional Development Lunch “Podcasting and Public Relations: How Online Technology Can Get Your Message Heard” featured three great speakers – Joe Balintfy of North American Network, Chris MacDonald of Indiefeed.com and Mike Panetta of Grassroots Enterprises. The goals of the lunch were to learn a bit more about podcasting, get insight into what makes an effective podcast and answer any questions that WWPR members had about podcasting. Our speakers did a great job addressing those questions and left many of the attendees anxious to get back to our computers to check out the podcasts they’d mentioned! Joe, known to many at the forum as “The Radio Guy,” explained that podcasting is basically broadcasting material and asking your audience to download it. Unlike regular radio broadcasts, podcasts are not filtered through a producer – but your audience has to be interested enough in the topic to download your information. Chris brought a wealth of technical experience to our session. His weekly podcast Indiefeed.com is consistently ranked in the top half of iTunes list of the top 100 podcasts. He clarified that podcasts can be downloaded to almost any computer with internet access, not just portable listening devices like iPods. To get a better feel for the kinds of podcasts that exist, Chris recommended going to the iTunes website to hear podcasts about any topic imaginable. We learned about John Edwards’ March 2005 podcast – heralded as a groundbreaking political move – straight from the podcast’s producer Mike. He told us that the key to that podcast’s success was its informal manner and Mr. Edward’s ability to connect with the listeners on a one-on-one basis. All three speakers agreed that the key to creating an effective podcast was to know your target audience and keep the information interesting. They urged WWPR members to keep podcasts to a reasonable length (about a half hour is a rule of thumb) and to remember that the messages in a podcast are going directly to the listener’s ear, so the key is to make them as personal as possible. The panel recommended using iTunes to publish podcasts, but said podcasts can be hosted on an organization’s own website. Many members had questions about tracking the effectiveness and reach of podcasts. The panelists had several suggestions for tracking measurement including: measuring the number of downloads over a specified time period, using a site like Feedburner.com to track it’s use or hosting the podcast on your organizations site and using a site tracker to count the total number of downloads. All the panelists cautioned that these metrics are not 100% reliable because they do not account for a single user downloading the podcast several times and only count downloads – not actually listeners. They also reminded us that podcasts are, by design, aimed at a more narrow audience than a radio broadcast, so we should not be discouraged if the numbers for a podcast are not as high as those for radio broadcasts. WWPR POST It!Share quick notes and announcements with members, submission due the on the third Monday of every month. THIS MONTH:Save the Date!! Washington Women in Public Relations (WWPR) will hold their annual Washington PR Woman of the Year awards luncheon on Wednesday, Nov. 15, 2006 from 12-2 p.m. at the Mayflower Hotel in Washington, D.C located at 1127 Connecticut Ave., NW. Be on the lookout in the coming months for more information regarding the nomination process. The “Washington PR Woman of the Year” award is presented annually to a public relations practitioner working in the Washington metropolitan area who has demonstrated outstanding leadership, integrity and community involvement. Please contact the Woman of the Year Co-Chairs, Erin Wendel (erin.wendel@longandfoster.com) or Gwen Haynes (Gwen_Haynes2@yahoo.com) for more information. Join a Committee!One of the best ways to make the most of your membership and meet new contacts is to join one of our committees. Who to Contact? List of Committees:
Career CornerAuthor/lecturer requires marketing and sales assistance. Primary effort involves bulk sales of books to corporations and associations. Secondary effort involves sales of lecture and training services to corporations and associations. Familiarity with corporate and association group purchasing processes mandatory. This position will work as an independent contractor on a commission-only basis. Send statement of interest and résumé to author_lecturer@yahoo.com. ~~~~~~~~~~~~~~~~~~~~~ |
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