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Welcome,

February 2005 WWPR E-Newsletter

Topics

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Message from the President

It is with great pleasure and excitement that I accept the position of President. I have been a WWPR member for four years, and have served on the Board of Directors for three. I look forward to meeting all of WWPR’s members and seeing you at most if not all of our events.

Since this year is also our organization’s 25th birthday, we have a couple of surprise events in-store for you!

On the heels of our successful Woman of the Year event in November, this year’s Woman of the Year will provide opportunities for our members to be more active on the planning committee and to volunteer their time for the day of the event.

This is also an exciting year for the Pro Bono Committee, as we will be selecting a new client for 2006, while still maintaining our relationship and assistance to Safe Shores.

As for our communication tools, our e-newsletter will get a new look and a new delivery system. Our website will have a new 25th Anniversary logo and we’re looking into having a job opportunities page added to the website.

WWPR’s membership committee will be looking into marketing opportunities for our organization, and we need your help to spread the word about WWPR to your fellow PR professionals.

I encourage all of you to become more active in WWPR; because without our membership’s involvement WWPR can’t be the organization you want it to be!

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WWPR ELECTS 2005 Board of Directors

Despite the rainy weather, many of our new and longtime members joined us at the Annual Luncheon, where membership elected the 2005 Board of Directors. Tammy Lemley, the 2004 WWPR president, introduced the 2005 Board Members, who include:

  • President: Tourang Nazari-Brodeur
  • Vice-President: Karen Saverino-Donnelly - Metropolitan Group
  • Treasurer: Tracy Krughoff - Environics
  • Secretary: Lindsay Keller - Levick Communications
  • Communications and Marketing Director: Torin Lee - Aisling Communications
  • Woman of the Year Co-Chair: Lisa Kelley - Career College Association
  • Woman of the Year Co-Chair: Gwen Haynes - Points of Light Foundation
  • Professional Development Director: Jennifer Bolic k- Richfield Productions
  • Member Services Director: Nancy Gibson - Daughters of the American Revolution
  • Website Support: Katherine Clinesmith-Trupp - Metrographics
  • Pro-Bono Director: Lauren Lawson - Eagle Publishing

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WWPR Annual Luncheon Speaker Recap - How Blogs Are Being Used in Public Relations

Debbie Weil, publisher and consultant and president of WordBiz.com, demystified the concept of blogs during WWPR’s annual luncheon, explaining that they are essentially an “e newsletter that is always on.”

Setting up a blog is fairly simple, and some PR firms are suggesting that clients publish blogs instead of up e-newsletters. (Visit www.Typepad.com, which changes a small fee or www.blogger.com that is free). Additionally, Weil predicts, blogs will become a powerful tool for managing crises since a message or response can go out in a few minutes. Plus, because blogging is a fresh medium, recent blog entries tend to show up first on Google and other search engines, which are always scouring the Web for new content; this puts your message at the top of the list.

The most successful blogs are ones that are authentic, such as General Motors’ Bob Lutz’s Fast Lane. Blogs allow executives and other thought leaders to show the world what they are thinking, and it’s this concept that both constituent and the media find compelling.

“People think that blogs need to be cool,” said Weil, “but the most critical thing is that blogs are authentic and useful.”

Weil suggested that a good way to begin to understand how to use blogs you’re your organization or client is to subscribe to a few blogs that interest us. (Visit www.newsgator.com, www.bloglines.com, www.feeddemong.com)

For more visit, www.wordbiz.com

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Professional Development

When: February 16, 2004 from 12:00-2:00

What: Profiles in Leadership
As part of our monthly Brown Bag luncheon programs, we are pleased to kick of a series of speaker presentations that feature women who have made significant contributions to our profession discussing industry trends and opportunities, as well as best practices and case studies.

Who: Elizabeth Shea, Co-Founder and principal, The SheaHedges Group and WWPR Woman of the Year winner in 2001 will share insights and lessons learned along the way in her journey – "From Good to Great: The Path from Employee to Employer."

Where: Metropolitan Group / 1800 K Street NW Suite 200 / Washington, DC 20006

METRO: steps from Farragut West and 1 block from Farragut North

Cost: FREE to members; $15 for non-members

RSVP: Please respond no later than Feb, 14, to Jennifer Bolick at Jennifer@RichfieldProductions.com.

Elizabeth Shea leverages nearly 20 years experience in the technology industry to provide strategic oversight and counsel to an array of high-growth and mid-market companies, helping them to build successful communication strategies that enable swift, results-oriented growth.

From her career beginnings at Apple Computer through product launch and IPO experiences at several technology start-ups to working with leading integrators and government resellers, Shea’s fascination with technology innovation and emerging technologies has not wavered; neither has her respect for and ability to create a collaborative work environment where high-performance teams produce client success.

Her path from employee to employer started with the founding of her own company, Magellan Marketing (where she doubled revenues year over year) and led to the co-founding of The Shea Hedges Group in 1997. She and co-founder Kristi Hedges are recognized among the top 25 Women Business Owners and Top 25 PR Firms by the Washington Business Journal and they are most proud of their ability to create a team-based work environment where clients “find that a relationship with a public relations firm can truly be a partnership.”

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Pro Bono Committee

  • WWPR cordially invites you to the Second Annual National Race to Stop the Silence 8K, and the 5K Walk and Kids’ Fun Run. The event will be held Sunday, April 10, 2005, starting at 9 a.m. (please arrive early to register), at the Freedom Plaza, 13th and Pennsylvania Ave., N.W. Visit www.stopcsa.org and register for $20 ($25 after March 15 and $30 on Race day). The Race is $5 for children 12 and under. ALL PROCEEDS BENEFIT SAFE SHORES, The D.C. Children's Advocacy Center (DCCAC), to help stop child sexual abuse. See the official Web site at http://www.stopcsa.org; or call/write Capital Running Company, 13710 Ashby Rd., Rockville, MD 20853-2903, (301) 871-0400. I thought they did more than stop sexual abuse isn’t it all kinds of abuse and neglect?
  • WWPR’s Pro Bono Committee is looking for volunteers – Email Lauren Lawson if you are interested.

The Search is Beginning! – WWPR will begin searching for a new Pro Bono client for 2006. We are looking for an organization that works specifically with women’s issues and could really benefit from professional communications services. If you know such an organization, please contact Lauren Lawson, Pro Bono Director

For more information on any of the above opportunities, e-mail Lauren Lawson, the Pro Bono Director for WWPR, at llawson@eaglepub.com.

Background: Safe Shores - The D.C. Children's Advocacy Center (DCCAC), is a nonprofit organization working to minimize the trauma that children face by serving as a centralized facility through which abuse cases are handled. The DCCAC works in public/private partnership with a multidisciplinary team (MDT) of agencies including the Metropolitan Police Department, the U.S. Attorney's Office, the Office of the Corporation Counsel, Child and Family Services Agency, and Children's National Medical Center. A full listing of the services provided by the DCCAC is available at www.safeshores.org.

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Membership Corner

Please Renew Your WWPR Membership for 2005!

If you would like to join WWPR or if you have not renewed your membership, please take some time this week to join us! Membership dues are $85.00 per calendar year.

HOW TO JOIN WWPR:
Go to http://www.wwpr.org/info.shtml and complete an application, print it out and mail it in, along with your $85.00 dues to: WWPR, P.O. Box 65297, Washington, DC 20035-5297. Please make checks payable to WWPR. Once your application has been reviewed, you'll be notified to confirm your membership. Please allow 2-3 weeks for processing.

HOW TO RENEW:
Simply mail in your dues of $85.00 to: WWPR, P.O. Box 65297, Washington, DC 20035-5297. Please make checks payable to WWPR.

We will email you a membership receipt for your records or to seek reimbursement from an employer.
If you have any questions, please contact Nancy Gibson at nncgibson@aol.com.

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Job Opportunities

DIRECTOR, MARKETING
(05-0079-WWPR-KJ)
Salary $79K - $119K. Sr.-level position responsible for advertising/promotions, market research, website, and design/production of publications and other audio-visual materials. Must have extensive experience with brand management, strategic messaging and the development of customer-centric strategies. For complete details and application, please visit the Washington Metropolitan Area Transit Authority (WMATA) website at www.wmata.com.

Film publicity and promotions professional sought for national firm’s Washington DC office.
In our twelve offices throughout the United States we handle advertising, publicity, and promotions for nearly all of the major and independent film distributors. In Washington DC we handle two major studios, publicity and promotions only, but anticipate adding more. (Office has two account executives, each with an assistant; that is double from a year ago. One AE has resigned to return to re-activate her own company.)

A background in film, or entertainment, publicity is desired, but more important is a good knowledge of and great relationship with the Washington DC area press. (Territory also includes Baltimore, Norfolk, and Richmond.)

Applicants should be able to start by mid-to-late February.Please send resumes (both as attachments and copied into the body of your e-mail) and salary requirements to:

bill@thaweb.com

SENIOR ASSOCIATE: METROPOLITAN GROUP
Portland, Oregon or Washington, D.C. office

SUMMARY
Senior Associates are responsible for managing and coordinating client and internal projects.

GENERAL RESPONSIBILITIES INCLUDE:

  • Assist project managers on projects for clients of Metropolitan Group.
  • Serve as project manager and client contact on selected accounts, write and manage plans and budgets.
  • Write copy including reports, letters, press releases, brochures, training materials, web content, grants and other communications materials.
  • Work with media, including developing lists, preparing materials, identifying opportunities, pitching stories and providing client media training.
  • Provide research, including sourcing information, market assessments and qualitative focus groups and interviews.
  • Provide resource development support, including sponsor proposals and outreach, and grant writing.
  • Participate in new business development efforts and outreach. Market Metropolitan Group services including preparation and presentation of proposals, statements of qualifications, marketing meetings, etc.
  • Coordinate events.
  • Serve as a member of the Metropolitan Group creative team providing ideas, input and implementation.
  • Serve as a member of the MG team, providing assistance with miscellaneous projects, creative brainstorming, internal projects and other duties necessary for the success of the organization.

Three years experience required. Salary negotiable based on experience Equal Opportunity Employer. Send Letter, résumé, to: inbox@metgroup.com, or Human Resources, Metropolitan Group, 519 SW Third Avenue, Suite 700, Portland, OR 97204. Deadline: February 7, 2005. See www.metgroup.com for more information. No phone calls or agency contacts.

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Achievements & Changes

Karen Saverino Donnelly has been promoted to Vice President at MetropolitanGroup.

If you'd like to submit a professional achievement or item to our member news section, please email Marketing Director, Torin Lee at torin_lee@yahoo.com

Save the Dates

Professional Development Brown Bag – February 16th
Professional Development Brown Bag – March 16th

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****************************************************

Torin Lee, Marketing and Communications Director
Washington Women in Public Relations
PO Box 65297
Washington, DC 20035-5297
www.wwpr.org
info@wwpr.org

If you would like to be added or removed from this mailing, please e-mail Torin_lee@yahoo.com.

 

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