Washington Women in Public Relations (WWPR) is a member-based professional society cultivating and inspiring female communicators to reach their full potential in the DC market and beyond. The organization is committed to providing leadership opportunities, professional development, mentorship, and industry networking.
We are thrilled to introduce the 2025 WWPR Board of Directors! Earlier this month, all WWPR members were invited to vote online, and the results are in.
This year’s Board features a dynamic mix of new and returning leaders, all eager to deliver relevant, engaging, and impactful programming for our community. We can’t wait to bring you more exciting content, professional development opportunities, and events in the year ahead.
Check out our new and improved website for updates on upcoming WWPR programming, and in the meantime, meet the 2025 Board of Directors below!
WWPR Facts
350+
Active Members
400+
Events
9
Pro-bono Clients
Become a Member
Becoming a WWPR member gives you access to a wealth of professional development resources, networking opportunities, and leadership roles tailored to help you thrive in the communications industry in the Washington D.C. area. Join our vibrant community and unlock the full potential of your career while making a meaningful impact.

2025 WWPR Board of Directors
- President: Colleen Gallagher | OnWrd & UpWrd
- Past President: Chelsea Echavarria | CME Communications
- Vice President: Charmaine Riley | American Beverage
- Secretary: Lauren Tyler | Adfero
- Treasurer: Vanessa French | Vanessa French Consulting
- Sponsorship/Partnership Co-Chair: Shalaya Crummie | GAP Solutions, Inc.
- Sponsorship/Partnership Co-Chair: Aisha Johnson | Amazon Web Services (AWS)
- Pro Bono Co-Chair: Alicia Aebersold | American Psychological Association
- Pro Bono Co-Chair: Christina Crawley | The Headfirst Companies
- Emerging Leaders Awards Co-Chair: Ranata Reeder | Reeder Communications
- Emerging Leaders Awards Co-Chair: Ligia McEvoy | AT&T
- Woman of the Year Co-Chair: Christine Blake | W2 Communications
- Woman of the Year Co-Chair: Michelle Schafer | Merritt Group
- Membership Co-Chair: Kate Urbach | Curley Company
- Membership Co-Chair: Tiffanie Rosier | Hotwire & ROI DNA
- Professional Development Co-Chair: Katarina Ellison | Burson Cohn & Wolfe (BCW)
- Professional Development Co-Chair: Kelsey Flora | SK Group
- Diversity, Equity & Inclusion Chair: Kristal Farmer
- Content Co-Chair: Agatha Aramayo | Foundation for Total Recovery
- Content Co-Chair: Andrea Sok | Sok Influencer PR
- Design Chair: Kate Keverline | The Carlyle Group
- Digital Marketing Chair: Derika Crowley | Skai Blue Media
- Social Media Chair: Melanie Vynalek | Adfero
2026-2027 WWPR Board of Directors Position Descriptions:
The following is a general list of board responsibilities and duties. Detailed duties are outlined in the committee manuals and additional information is available in the WWPR by-laws.
Responsibilities of All WWPR Board Members:
- Attendance & Participation:
- Attend at least 9 of 12 monthly Board meetings annually (virtual attendance allowed). Please notify leadership and update the WWPR calendar when unavailable. More than 3 absences may result in removal.
- Attend all signature events (PR Woman of the Year, Annual Meeting, Emerging Leaders Awards) and at least 6 additional WWPR programs.
- Preparation & Communication:
- Submit Board agenda items to the Secretary by EOD the Friday before meetings.
- Respond to Board and external communications within two business days.
- Notify leadership when delegation is needed for events or meetings you cannot attend.
- Leadership & Representation:
- Support development, strategic growth and WWPR initiatives.
- Represent WWPR at public functions and on social media.
- Actively recruit and retain members and help identify sponsors.
- Committee & Event Management:
- Maintain your committee’s web content and keep members informed.
- Submit event receipts to the Treasurer within one week.
- Provide timely updates to the Executive Team about initiatives, events and outreach.
- Additional Responsibilities:
- Participate in the pro bono client selection process every two years and assist with Emerging Leaders and PR Woman of the Year responsibilities as assigned.
- Attend annual Board retreats if applicable.
- Serve as WWPR’s president/CEO, spokesperson and Board chair.
- Lead Board meetings, set agendas with the Secretary, and guide organizational planning, policies and goals.
- Oversee program and brand consistency across all WWPR activities, ensuring quality and alignment with organizational standards.
- Support Sponsorship Chair in identifying and securing sponsorships.
- Approve outgoing communications including newsletters, event promotions, press releases, and marketing materials.
- Represent WWPR at all professional development and signature events (PR Woman of the Year, Annual Meeting, Emerging Leaders Awards); greet guests, make announcements and introduce speakers.
- Chair the nominations committee and coordinate the Board election slate.
- Collaborate with the Treasurer to maintain financial stability and compliance with federal and local requirements.
- Fill Board vacancies between elections and maintain regular contact with all Chairs.
- Manage external relations, respond to general inquiries and welcome new members via email.
- Serve as a judge and coordinate judging for WWPR awards.
- Check the P.O. Box monthly.
- Support the President in initiating policies and procedures, and setting goals for growth and development of WWPR.
- Attend all formal events including: PR Woman of the Year, the Annual Meeting and the Emerging Leaders Awards and as many other professional development and networking programs as possible; greet members and potential members.
- Oversee publicity for signature events such as the Annual Meeting, Woman of the Year and the Emerging Leaders awards; draft and distribute press releases to media and through wire services.
- Identify opportunities for pitching Board members in PR-related outlets and events.
- Assist fellow Board Chairs and their committees as needed.
- Preside at Board meetings and other WWPR events if the President is unable to attend.
- Assume other duties of the President as necessary.
- Become familiar with all Board roles/responsibilities and WWPR procedures in preparation for assuming the Presidency the following year.
Note: Traditionally, the Vice President has served as “President-elect,” assuming the Presidency the following year. However, this is tradition only – it is not stated in the bylaws, the title “President-elect” is not used, and there have been times when, due to various circumstances, the Vice President has been unable to assume the Presidency.
- Coordinate meetings with the Advisory Council.
- Support the President and Vice President in needed capacities.
- Assist the President and Vice President in reviewing the newsletter and responding to the info@wwpr.org e-mail.
- Identify and conduct outreach to potential sponsors in their network.
- Provide support to other Board Chairs as needed.
- Lead annual budget planning; collaborate with Sponsorship, Membership and event chairs (ELAs, WOY, Professional Development) to set revenue and expense goals.
- Manage day-to-day finances, including processing event payments, membership dues, sponsor billing, reimbursements and paying WWPR bills.
- Working with an accountant, maintain accurate bookkeeping in QuickBooks: record all transactions (credit card, cash, American Express), reconcile monthly bank and credit card statements and ensure account balances match.
- Oversee the preparation of monthly financial reports, including balance sheets, profit and loss statements, budget vs. actuals and transaction details.
- With the accountant, prepare tax filings, including annual 990 (due May 15), and submit bi-annual DC Corporation reports (due every even-numbered January).
- Maintain D&O and liability insurance coverage and oversee the American Express account, including user management.
- Visit Bank of America annually with the President and Vice President to update signature cards.
- Work with the President to schedule Board meetings and other WWPR events.
- Create a Board directory and update as changes occur throughout the Board year.
- Draft Board meeting agendas and send them to the President and Vice President for approval
- Distribute final copy of agenda and consent agenda via email to all Board Chairs one week prior to Board meeting.
- Write Board meeting minutes and send them to the President and Vice President for approval, no later than a week after the Board meeting.
- Distribute approved minutes within two weeks of the Board meeting.
- Archive Board minutes and agendas and maintain/organize Board Google Drive.
- Maintain an attendance sheet for Board meetings.
- Work directly with the President at the end of the year Board dinner.
- Work with Board chairs to develop end-of-year SOPs for future Board members.
- Work with the President to prepare the election slate.
- Receive incoming e-mail from info@wwpr.org and respond to requests that fall outside of committee parameters.
- Archive Board minutes and agendas and maintain/organize Board Google Drive.
- Maintain an attendance sheet for Board meetings.
- Work directly with the President on the end of the year Board dinner.
- Work with the President to prepare election slate.
- Monitor MemberFind.Me and coordinate/update new member welcome email.
- Develop membership growth strategy with goals defined by joint assessment with Treasurer, Partnership/Sponsorship Chair and Exec Board.
- Script a yearly member and non-member survey, finalize with the Board Chairs and then disseminate to the listservs.
- Spearhead a digital membership campaign and work with Professional Development, Woman of the Year, and Emerging Leaders Awards Chairs to have membership opportunities on-site at all events.
- Work with the Content & Digital Marketing Chairpersons to develop materials to market student memberships.
- Develop quarterly membership reports/demographics for internal and external WWPR use.
- Spearhead a student recruitment and retention strategy.
- Contact those members whose membership has expired on a monthly basis to find out their reason for not renewing. Recruit committee members to assist when needed.
- Work with the Content & Digital Marketing Chairpersons to develop/maintain membership infographic or other digital promotional content.
- Provide membership handouts and information to the Professional Development Chairs for all professional development events.
- Conduct membership committee meetings.
- Brainstorm new ideas to streamline the membership process, market WWPR membership and maintain members.
- Secure speakers, venues and topics for Professional Development events; ideally all logistics should be confirmed a month prior to the event.
- Work with the President and Vice President to plan and coordinate monthly events.
- Survey WWPR members for program ideas and present possibilities to the board.
- Enter all information on events into the website backend, so that attendees can register online.
- Coordinate with the Sponsorship Chair on sponsored events.
- Recruit and maintain committee member relationships and hold monthly meetings to ensure engagement and PD support.
- Develop post-event surveys to send to attendees.
- Coordinate with Content & Digital Marketing chairpersons to promote events on the website and via e-mail, the newsletter, social media channels, and through calendar editors.
- Prepare nametags for each event. Make sure that all Board Chairs receive a specific color ribbon on their nametags.
- Bring the WWPR podium sign, portable logo and/or step-and-repeat to all formal and professional development events.
- Coordinate to have the Social Media Chair each event and live-post or provide timely content to the Social Media Chair for day-of posting.
- Coordinate with Membership chairpersons to have someone attend each event and sign up new members.
- Give money collected to the Treasurer within 24 hours of the event; you may write a check for cash collected.
- Bring at least one Square swipe for Membership dues and/or onsite registration fees.
- Coordinate any needs for change with the Treasurer.
- Write or select a volunteer to write wrap-up for each event; coordinate with Content & Digital Marketing chairpersons to post on blog and distribute via social media.
- Maintain speakers’ and event location list on WWPR Drive for use in future event planning.
- Secure new and renewed sponsorship contracts.
- Track and ensure that each sponsor’s contract terms are satisfied before the contract expires.
- Collaborate with the Treasurer to identify revenue goals; check-in bi-monthly to track goals.
- Provide outreach to current sponsors ensuring benefits are fully utilized.
- Report out bi-monthly on sponsorship progress; weekly leading up to the Emerging Leaders Awards and Woman of the Year.
- Develop and maintain partnerships with like-minded organizations, women’s groups, PR societies, journalism groups, and organizations focusing on young professionals, academia or causes to help increase awareness of WWPR and its mission.
- Provide Board members with copy and collateral for outreach to potential sponsors.
- Coordinate with Professional Development, Membership and signature events chairpersons to develop custom sponsorship packages and plan any co-hosted events.
- Ensure cross promotion via newsletters, websites, social networks, mailing lists, and e-mail blasts.
- Provide high resolution logos and any other necessary graphics for use on websites, in newsletter, etc.
- Lead concept to execution of Woman of the Year and the Emerging Leaders Awards, including the application, the nomination process, the recruitment of the judges, the award, and the RFP for the locations.
- With the President, support planning and execution for the Annual Meeting.
- Select dates, locations and keynote speakers for the ELAs and WOY.
- Coordinate photographer, caterers and beverage vendors, as needed.
- Work closely with the Sponsorship Chair to identify sponsors at least five months in advance.
- Recruit volunteer committee of 10-12 members, including Sponsorship, Content Marketing and Digital Marketing liaisons that coordinate directly with relevant committees.
- Manage all aspects of the awards, including engraving, ordering, etc., for the finalists and honorees.
- Work with the Treasurer to identify budgets and timely reporting of expenses.
- Create after-action reports within one month of the event and send thank you notes to sponsors, donors, honorees and committee volunteers.
- Set the editorial direction and maintain a yearly content calendar for WWPR’s newsletter, blog and digital platforms.
- Develop and execute a comprehensive content strategy, including story ideation, newsletter planning, long-form blog content, video, event promotion and wrap-ups.
- Create and manage WWPR’s promotional materials, including promo graphics for websites, social media, events and more.
- Manage content development and ensure copy deadlines are met by coordinating with Board Chairs and committee members.
- Manage WWPR’s email distribution tools (e.g., MailChimp); support Board members in email creation and scheduling.
- Maintain and update the WWPR website with timely content, including events, press releases, newsletters, PR Woman of the Year materials and board bios.
- Monitor website performance, functionality, and recommend visual/UX enhancements; coordinate with technical support as needed.
- Maintain organized archives digital assets.
- Develop and implement a social media marketing strategy aligned with WWPR’s content calendar and goals.
- Collaborate with Board Chairs to promote events, campaigns, programs and initiatives across WWPR’s social media sites.
- Track engagement metrics and provide monthly performance reports.
- Attend events to generate content and/or reshare content from attendees in a timely manner.
- Engage with other PR/communications accounts across platforms for visibility and relationship building
- Lead WWPR’s pro bono and social impact strategy, including communications support for selected nonprofit clients and community-based initiatives.
- Oversee the full lifecycle of the pro bono client relationship—manage the application and selection process every 2–3 years, coordinate site visits and ensure a smooth transition plan at the end of the partnership.
- Develop and implement strategic communications plans for pro bono clients, including media relations, messaging, branding and event support; attend regular meetings and serve as the key liaison with client leadership.
- Monitor and report on the value of services provided to the pro bono client bi-monthly.
- Champion WWPR’s commitment to diversity, equity and inclusion by advising on communications, events and membership outreach in collaboration with other Board Chairs.
- Promote inclusive representation across WWPR programming, including awards and events, and lead at least one annual Board training or discussion on DEI topics.
- Collaborate with Membership, Events and Content teams to ensure social impact and DEI values are reflected across all external and internal initiatives.

WWPR has been more than just a resource; it’s been a source of inspiration and connection for me throughout my career in marketing and PR. As a longtime member and former Digital Chair, I’ve been deeply moved by the passion and dedication of the professionals in this community. The events, like the Emerging Leaders Awards and Woman of the Year, go beyond recognition—they celebrate the resilience and ambition of women who are shaping the future of our industry.
—Florence Sumaray, Director of Marketing & Communications, Dispensary Near Me